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If a Utah football player is actually offered $1 million for a transfer, it's cause for celebration, not concern.

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Mark Harlan, athletic director at the University of Utah, told Sports Illustrated this week that a Utes football player contacted a collective of names, images and likenesses associated with another school and offered “about a million dollars” for the transfer.

Collectives are empowering and business-oriented organizations that emerged to offer NIL money to college athletes. While schools can’t officially offer anything to a player, a private community — meaning we can come to our favorite school and give you x-amount as “confirmation” money. This is a study.

Following an ESPN report, Boston College wide receiver Zay Flowers was offered $600,000 to transfer to one school and $300,000 to go to another.

Neither Flowers nor the unnamed Utah player were transferred. They stayed where they were, valuing their school over money. This is actually a sign that all is well, not that the world is melting as you once again believe of College Sports Inc.

Supporters from another school trying to lure a Utah football player into signing? If so, it’s not the end of the world. (AP Photo/Phelan M. Ebenhack)

Utah, Boston College, and the sport as a whole have expressed everything from concern to disappointment with these transfer offers. This is the latest for a sport whose leadership is currently lobbying Congress in hopes that the U.S. government will decide that genuine U.S. citizens (players) should be limited from 100 percent legal job opportunities, because other people (coaches) say that could happen. It makes their (well-paid) job more demanding.

It is always useful to remember that these players are neither employees of their schools nor contracts.

College coaches and leaders called these offers “incentives” and called them “tamper”. An open mind sees this as something else – a reason for celebration. Being offered life-changing money to a college kid is great, not a problem that needs federal regulation.

Exactly what kind of person and what kind of industry would make another person worse after finding out that someone wants to pay them a million dollars to do something? Exactly how selfish and/or paternalistic a person must be to think they have no right to know of such an opportunity, because, well, because.

College athletics is a recurring exercise in Chicken Littleism. Egomanic groupthink is breathtaking. You should still give them credit, no matter how many times they are told and proven wrong, they never hesitate and never back down.

This is the same group that opposes player salaries, academic awards, transfers, NIL opportunities and pretty much everything else. Each of these was supposed to ruin college sports and destroy interest in the games. (At the same time, the reorganization of the conference caused exponentially more havoc).

NCAA lawyers once argued — up to the Supreme Court — that allowing athletes to receive monetary academic awards would make fans view college football as a professional “little league” and would drop interest as professional minor leagues have few fans.

The Supreme Court, among other courts, in Alston v. In its 9-0 decision in the NCAA trial, he laughed at this, stating that “nowhere else in America businesses can get away with agreeing not to pay their employees a fair market wage. product is defined by not paying its employees a fair market wage.”

Yet college coaches and managers took that loss and scolding, and found a new bogeyman – one might offer one of their players a better deal.

In terms of fan attention, nearly 11.6 million people watched the Alabama-Tennessee game on Saturday, the third game to reach over 10 million viewers this season. (As recently as 2019, a single game before the playoffs crossed 10 million.)

Alabama quarterback Bryce Young actually posted during the game Dr. No one cared about the Pepper commercials, the transfers, the NIL deals, the salary money and the academic prize money on both teams.

The sport is booming despite everyone’s past worries and fears. Participation is expected to increase at the national level for the first time in seven years. Leagues sign billion-dollar-plus television deals, which means networks are betting that the sport is becoming increasingly popular. Coaching salaries have increased 15.3 percent year over year, according to USA Today. The playoffs are about to expand and become even more lucrative.

And yet… there is always “worry”.

Right now, they’re obsessed with “tampering,” which is an interesting way of framing it.

If someone wanted to let you know that they’re going to pay you a million dollars to do the job you’re currently doing, would you want your boss to make a deal with the other boss and prevent you from even hearing about it?

It seems that you are not a college coach or administrator.

College sports need to get past this and allow NIL collectives to run their courses. There is no need for editing. No need for railings. Let the free market be the free market. Money has always dominated college sports. This is more about hiring better coaches, building richer facilities, etc, rather than the current direct booster dollars going directly to a player. such as the use of passive booster dollars.

Also, there is no earthly way to stop it. Has someone from a school’s informal collective notify anyone else that they are interested in paying them? Will the NCAA tap every phone in the country to stop this?

This is America. This is capitalism. If you hate someone for making money, or if you’re determined to stop someone from making money, it speaks more about you than they do.

Aries need to get rid of their emotions and stop trying to control everything and everyone. Change is hard, but everyone in college sports earns enough to have a therapist to help them.

Just like the last existential threat, all is well. The business is booming.

This time for everyone.