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Price, specifications and comparison with competitors

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General Motors (GM) has unveiled the Cadillac Celestiq, a flagship, all-electric “halo car” designed to win the favor of the world’s leading ultra-luxury automakers. Packed to the brim with technology and premium materials, the Celestiq is GM’s most ambitious electric model yet, evident in the vehicle’s starting price of over $300,000.

The Celestiq is a luxury car giant 18 feet long and seven feet wide, making it bigger than a Cadillac Escalade SUV. The vehicle is powered by a 111 kWh battery pack with up to 200 kW of charging and a range of 300 miles. It can also sprint from 0-100 km/h in 3.8 seconds, which is impressive for such a large car, although not as fast as smaller rivals.

For the $300,000 starting price, Cadillac Celestiq buyers can expect to get a vehicle that Cadillac’s global vice president Rory Harvey describes as a “brand builder.” Its interior features a 55-inch diagonal screen covering the front cabin, a “smart glass roof” and, among others, Ultra Cruise, the successor to GM’s Super Cruise system. The interior also includes 115 3D-printed parts.

Given the Celestiq’s starting price, customers will be able to customize almost every part of the vehicle. Buyers can also be assured that their Celestiq is completely handcrafted and that Cadillac only produces a few units a day. Brandon Vivian, Celestiq’s chief engineer, noted that the vehicle is a celebration of the customer’s individuality.

“When we started this process, the brief we gave the team at the time was to develop the most epic Cadillac ever. But the result is a vehicle unlike any other… It’s a tailor-made celebration of the customer’s individuality,” Vivian said.

But while the Cadillac Celestiq is impressive, it enters a market teeming with competitors that offer more performance or nearly similar luxury at a lower price. The Tesla Model S Plaid blows the Celestiq’s raw performance out of the water for a fraction of the cost, and the Lucid Air Grand Touring offers much more range and similar traditional luxury amenities for a lower price.

In fact, with the Celestiq starting at $300,000, a buyer can buy a Tesla Model S Plaid with a 0-60 mph time of 1.99 seconds. and A Lucid Air Grand Touring with a range of 516 miles and still some money left. The Tesla Model S Plaid with performance-focused 21-inch Arachnid Wheels can be purchased for $140,490, while the Lucid Air Grand Touring Dual Motor can be purchased for $154,000. These two tools combined it still costs less starting price Cadillac Celestiq’s photo.

However, if GM can pull off the Celestiq, the veteran automaker could secure a foothold alongside some of the world’s most notable ultra-luxury automakers like Bentley and Rolls-Royce. As for whether Cadillac has what it takes to achieve that goal, time will tell.

Production of the Cadillac Celestiq is expected to begin in December next year.

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GM unveils the Cadillac Celestiq, an 18-foot giant that starts at over $300,000