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Rolls-Royce unveils its first all-electric car, the Specter

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Rolls-Royce has unveiled its first all-electric car, the Specter coupe, as the luxury brand promises to be all-electric by 2030.

According to Rolls-Royce, the Specter is the first car designed and built as an electric vehicle from the start, and signals that electric technology has reached the stage where it is powerful enough for luxury vehicles.

Rolls-Royce CEO Torsten Müller-Ötvös described the two-door coupe as “the finest Rolls-Royce has ever produced”.

Specter, Rolls-Royce’s first all-electric car

“The Specter has all the qualities that have secured the Rolls-Royce legend,” said Müller-Ötvös. “It fits perfectly with the sensibilities of our time. It marks the direction of our brand’s future and perfectly responds to the call from the world’s most discerning individuals to elevate the electric motor vehicle experience.”

The Specter, which will be shipped to customers from the fourth quarter of 2023, is said to be the “spiritual successor” to Rolls-Royce’s current Phantom coupe, particularly with its “pleasant proportions” and headlamp setup.

Its exterior design is partly inspired by modern yachts in its lines, tapering forms and the use of reflection to incorporate the environment into the design, adding a sense of fluid movement when the vehicle is on the road.

Rolls-Royce Specter Profile
The design is partially inspired by modern yachts.

The design, with a drag coefficient of 0.25cd, makes the Specter Rolls-Royce the most aerodynamic car ever, meaning it’s on the low end for cars and will use a minimal amount of force to propel air.

This is backed up by the car’s aerodynamic fastback design, meaning it has a single slope from the roof to the tail. The body panel that forms the rear of the vehicle is Rolls Royce’s largest ever and provides a seamless surface that contributes to low drag.

The Spirit of Ecstasy statuette, which is the signature of the brand on the front of the vehicle, also underwent 830 hours of modeling and testing to make the vehicle more aerodynamic.

Other features that give the Specter its distinctive appearance include its distinctive front grille, which will be softly illuminated after dark to give the car a “slim and three-dimensional night signature”.

It is distinguished by thinner daytime running lights as well as headlights housed in “jewel box-like” darkened chrome housings.

The Back of the Rolls-Royce Specter
Fastback rear design features customizable taillights

At the rear, the taillights are colorless and customers can choose their own color during commissioning.

The interior design is focused on illuminated surfaces inspired by the night sky. Options for customers include Rolls Royce’s Starlight Doors with 5,876 softly illuminated “stars” and the Illuminated Fascia, which similarly illuminates the passenger side of the dashboard.

The car’s functions are managed via a digital dashboard, which Rolls-Royce calls Spirit, while an app called Whispers allows users to interact with the car remotely.

Interior of Rolls-Royce Specter with Starlight Door
Customizable with interior illuminated Starlight Doors

The Specter is built on an all-aluminum spaceframe architecture that Rolls Royce originally developed for the 2003 Phantom and has since developed for the electric age.

The automaker says the final power, acceleration and range figures are still improved, but preliminary data shows a range of 520 kilometers and acceleration from 0 to 60 miles per hour, with a 430-kilowatt-hour powertrain.

Rolls-Royce instrument cluster with Illuminated Dashboard
Night sky design theme continues on dashboard

Alongside the introduction of the Specter, Rolls-Royce has confirmed that its entire range will be fully electric by 2030.

He says some of the defining features of his cars, such as “instant torque, quiet running and an imperceptible gear feel,” are elements that can be developed solely with electric technology.

Rolls-Royce has been a wholly owned subsidiary of the BMW Group since 2003 and is headquartered on the Goodwood Estate in West Sussex, England.

Prior to its launch, Specter updated its visual identity with a redesign by the Pentagram and, more recently, the Spirit of Ecstasy figurine.